The History Of The Audi Car

The History Of The Audi Car

The History Of the Audi Car – a Delve into the Past By AP Autocare

The origin of Audi begins with a man named August Hoch, who founded Horch & Co. in 1901. He invented the first vehicle with a team of 15 other workers. He soon left the company due to many problems with the commercial aspect of the company, with many shortcomings with the management of that aspect. Hoch then founded the company, Audi, with the name being a derivative of the Latin translation for Hoch. Production of vehicles was proceeding until the First World War, where its factories were forced to help the German war effort with the production of vehicles.

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Audi saw the brunt of the recession that was widespread across Germany after the First World War, which almost destroyed the company. Horch left the company’s management in 1920 as he tried to battle through the hard times between 1927 and 1930. During 1931, the management saw the only option to keep the company afloat was to merge with other vehicle manufacturers, this way nothing was outsourced and as a group effort, they could still stay afloat with the dependency of each other. This was a going well until the Second World War, as the Americans bombed every major factory as they saw the history in the First World War, and decided to take out facilities that could aid the war effort. The largest reason the automotive industry as a whole was still able to have a demand for products was the fact that many military vehicles needed parts and maintenance, meaning that many manufacturers could stay in business.

Daimler-Benz took an 87% holding into the Auto Union Company in 1958, which was raised to 100% in 1959. Due to its lack of profitability, they decided to dispose of the brand, giving new discovery of the Audi brand, giving its first production line of the newly invented four-stroke engine.

VW (Volkswagen) took 50% holding in the new Audi brand in 1964, and 18 months later, bought the rest of the controlling stock. By 1966 Volkswagen was using the Audi plant to assemble a considerable amount of beetles per year. By 1970, Volkswagen took their advertising to the American domestic market, presenting models like the Audi 50, Audi 80 and the Audi 100. Audi’s vehicles at the time were deemed suitable for the older generation, giving the boxy appearance linked with older vehicles at the time. Then in 1987 Audi came out with the Audi 90, which surpassed everything they had released before, in aesthetics and features.

During the 1990’s, Audi really began to move there demographic and target the younger customer base, as huge design aspects were changed to make way for the new sleeker concepts. Almost all body styles of their current models were re-developed to offer a more aerodynamic aesthetic, whilst new engines were developed to offer better performance on the road.

From 2000 onwards, Audi’s sales have been on a gradual rise. Audi now has six manufacturing plants around the world to keep up with the demand they have made for themselves, as Audi is one of the most distinct brands of vehicle in contemporary culture. For a company that was dissolved multiple times, it has really grown and become a profitable venue for stockholders, the Audi brand will continue to progress, releasing newer models that incorporate the latest design aspects and features.

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